This publication unravels the essential technical aspects of key areas of print - and screen - based design – type and typography; colour; imaging; layout; and printing – via step-by-step projects and inspirational examples.
Each section focuses on technological issues – from the most basic, introductory techniques and principles, to more advanced practices – and the skills needed to work within each area of design.
This book also puts the most up-to-date digital and hand-made techniques into the context of the evolution of design.
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