January 2008
LAS VEGAS, NV, - The Digital Imaging Marketing Association (DIMA) has awarded the DIMA Innovative Digital Product Award to the new KODAK Adaptive Picture Exchange (APEX). The APEX system, a behind-the-counter, thermal, dry lab solution, provides retailers with unprecedented ease-of-use and flexibility. DIMA announced the award, which judges new products on innovation, competitive differentiation and retailer benefit, at the Photo Marketing Association Show (PMA).
“This award recognizes the very purpose of APEX – providing our retail customers with a truly new system to help maximize their behind-the-counter revenue opportunities,” said Nicki Zongrone, general manager of Kodak’s Retail Systems Solutions Group and vice president, Eastman Kodak Company.
“Innovation, adaptability and efficiency help ensure that retailers immediately see a benefit while also creating a long-term strategy for growth and profitability. We’re honored to have this solution receive the DIMA Innovative Digital Product Award.”
Most importantly, the adaptive APEX system allows retailers to scale from low- to high-volume environments as business needs expand and new product offerings become available.
Because the components of Kodak’s APEX system are modular, retailers can choose from dozens of configuration options to best meet their needs.
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