February 2008
Ericsson and Napster have signed an agreement with leading Chilean operator Entel PCS to launch the first Napster Mobile service in Latin America. The Napster Mobile service was co-developed by Ericsson and Napster.
Under the agreement, Ericsson will have end-to-end responsibility for systems integration, management of the day-to-day operations and development of the service, which features Napster's catalog of more than three million songs. The agreement also includes content and digital rights management, enabling the operator to launch the service easily and cost efficiently.
Napster Mobile is based on Ericsson's service delivery platform and will enable Entel PCS's subscribers to search, browse, preview and purchase content via i-shop (the mobile portal of Entel PCS) wireless handsets. The service offers a dual-delivery option for simultaneous downloads to subscribers' mobile phones and PCs.
Carlos Rodríguez, Product and Services Manager for Entel PCS, says: "Once again, we are the first mobile operator in Latin America to launch a world-class service. This time it is Napster Mobile, an Ericsson multimedia solution that will help us meet our customers' growing demand for premium and personalized mobile content."
Brad Duea, President of Napster, says: "We are excited to add Latin America to our global footprint, which also includes the North American, Japanese and European markets. Through our partnership with Ericsson, we look forward to offering a superior mobile music experience to Entel PCS customers."
Gino Montalto, Head of Ericsson Chile, says: "This deal will enable access to a range of attractive services for end users and open up new revenue streams for Entel PCS."
"Our hosted solution allows the operator to remain focused on their core business while launching new services quickly and cost effectively."
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