February 2008
mywaves, the largest mobile video destination, announced that its popular mobile video service has reached more than 18 million mobile phones around the world. This marks a dramatic increase in adoption, particularly in the U.S. where mywaves has seen a 70% increase in month-over-month usage since last fall. With more than 5 million monthly unique visitors seeking branded, professional programming to watch on their mobile phones, mywaves has quickly built one of the largest and most engaged mobile audiences.
mywaves attributes its growth in popularity in the U.S. to an increase in adoption of video-enabled phones and its own bolstered, ad-supported content offering. In the past three months, mywaves has inked content deals with media giants Fox, CBS, Columbia Records, and Nettwerk Music and emerging creative powerhouses RipeTV, Mondo Media, National Banana, and Xonger, to name a few.
“Consumer demand for free mobile video entertainment continues to rise, driving millions of viewers to mywaves each month,” said Rajeev Raman, mywaves Founder and CEO. “We’re working with some of the most creative production groups in the industry to provide the broadest choice of mobile programming for people on the go.”
The mywaves service is free to consumers and features more than 400,000 channels of videos – professionally programmed, user generated and personal content. The mywaves service also enables users to connect with their friends in the mywaves community, showcase their entertainment interests and share their favorites– all from their mobile handsets.
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