February 2008
Canon Inc. will participate this year for the first time in the Milano Salone, one of the world's largest design festivals, held annually in Milan, Italy. Under the theme of NEOREAL, Canon will present a design exhibition that brings together the latest large-format printing technology and Japanese creative talent.
The Milano Salone has been held every year since 1961 as a forum for leading-edge designers and companies to promote the appeal of their latest brands and designs to creators and media from around the globe. This year attendance is expected to top last year's 270,000 visitors, with over 4,000 companies and organizations from Italy and abroad taking part.
The Canon display exhibition will enable visitors to experience both the faithful color reproducibility of the company's large-format printing technology and innovative spaces conceived by high-profile Japanese creators, suggesting a world of new sensibilities that transcends our assumptions about time, space, and reality: NEOREAL. Through this exhibition, Canon aims to promote awareness of the technological capabilities and expressive power of its large-format printers, as well as contribute to cultural support activities through traditional Japanese culture and innovative arts.
Canon's installation will take the form of a three-part sensory-based display, with sections titled Tsuzuri (passing on heritage), Ikasu (expanding possibilities), and Waza (the art of technology). The Tsuzuri section will display, for the first time outside of Japan, faithful replicas of three Japanese cultural properties (two decorative folding screens and a sliding door) produced by Canon's Tsuzuri Project, an initiative to preserve cultural assets. In the Ikasu section, designer Tamae Hirokawa and architect Junya Ishigami will make use of the latest large-format printers to create an innovative space, while the Waza section will feature a demonstration of Canon's Kyuanos high-accuracy color management system. In addition, a large-format printing corner will give visitors the chance to get an up-close look at Canon's high-quality printing technology.
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