February 2008
The Sports Museum of America (SmA) today announced that Cisco® has been selected as the exclusive technology-solutions provider for the nation's first-ever all-sports experience, set to open in New York City in May 2008. This state-of-the-art facility will provide sports fans with a chance to interact with exhibits, memorabilia and artifacts donated by individual athletes, more than 50 partner associations, including Halls of Fame and museums, and private collectors. SmA will also give visitors a glimpse into how the "stadiums of the future" will improve the fan experience through the use of technology and the delivery of exciting new fan services.
"Cisco is proud to be associated with this one-of-a-kind experience as both organizations share a common passion and commitment to sports and fan entertainment. Cisco will use the power of our unique technology solutions to enhance the visitor experience in the museum. Fans have a real association with their favorite teams, and their experience can be more intimate, interactive and immersive when Web 2.0 technology is applied in a complementary way," said Jeff Platon, vice president of marketing, Cisco Sports and Entertainment Group.
Located in Lower Manhattan, the Sports Museum of America will showcase the spirit of America through sports, including the inspiring stories and heroes that resonate with fans of all ages. SmA will also be the new permanent home of the Heisman Trophy and the televised Heisman Award Presentation, as well as the Billie Jean King International Women's Sports Center, which will include the first women's sports hall of fame.
"We chose Cisco for the Sports Museum of America because of its superior technology solutions and industry leadership. Cisco has demonstrated a strong commitment to sports and is helping us create a unique experience for our visitors. We've designed SmA for sports fans first and foremost, and ensuring that they enjoy every moment of their visit and want to come back again is our primary goal," said John Urban, president of the Sports Museum of America.
"The Sports Museum of America is a great example of innovation as it seeks to 'wow' visitors using emerging technologies in fresh ways to educate and entertain its visitors. All the SmA activities and experiences are real-life examples of the power of the human network," said Marilyn Mersereau, senior vice president of corporate marketing for Cisco.
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