Share










  Sites in the Network: DESIGNTAXI THE CREATIVE FINDER THE BAZAAR
Follow us FACEBOOK TWITTER STUMBLEUPON LINKEDIN PINTEREST
Daily News


27 Feb 2008





LGE and GE Announce Licensing Agreement
PRESS RELEASE


February 2008

LG Electronics (LG), a global leader and technology innovator in consumer electronics, announced that it has entered into a cross licensing agreement with GE Consumer & Industrial, an industry leader in major appliance, lighting and integrated industrial equipment, systems and services. This new agreement will allow LG and GE to use one another’s patents for refrigerators and cooking appliances without paying licensing fees.

“We believe that this licensing arrangement with GE will enhance our ability to deliver winning products and move us further toward our goal of becoming one of the top global brands in consumer electronics and home appliances,” said Young Ha Lee, President and CEO of LG Electronics Digital Appliance Company. “Our long history of working together with GE will help us take advantage of this agreement even more quickly.

“This agreement is part of a win-win strategy for both GE and LG,” said Lynn S. Pendergrass, President and CEO, GE Consumer & Industrial - Americas. “We expect the synergies resulting from the strong relationship between our two companies will contribute substantially to the success of both GE and LG.”

The companies marked this new cross license agreement with a ceremony held today at LG’s R&D Campus in the Gasan area of Seoul, Korea. Executives from both companies attended the ceremony. They included Young Ha Lee, President and CEO of LG Electronics Digital Appliance Company and Lynn S. Pendergrass, President and CEO, GE Consumer & Industrial - Americas.

LG and GE have collaborated on cooking appliances since 1999, both in technologies and product development. This new agreement will help the companies strengthen their competitiveness worldwide. This agreement will be especially helpful to LG, in its push to expand its presence in digital appliances globally. The company currently sells its products through all three of the top retailers in North America: The Home Depot, Sears and Best Buy.

LG has previously entered into key partnerships with other top companies to build its technology and customer base. In 2000 the company partnered with Matsushita’s air conditioning division and in 2001 LG allied itself with both Microsoft and Intel in the home networking sector.

GE Consumer & Industrial, a $13 billion business, uses innovative technologies and “ecomagination,” a GE initiative to aggressively bring to market new technologies that help customers and consumers meet pressing environmental challenges, to deliver comfort, convenience and electrical protection and control.


............................................................................
Read LG ARTICLES on TAXI Design Network
  • LG Electronics and LG Micron to Exchange Business Divisions
  • Triple Your Efficiency with LG-KF700
  • LG’s Sales to Hit USD 13 billion in North America in 2008
    ............................................................................


    Want to see what 24 hours of creative awesomeness look like? Click here.



    This news message is supported by The Creative Finder, an online platform for photographers, illustrators, designers, and art directors to promote their portfolios towards new clients and collaborators. Creatives who wish to sign up for an account can save 10% off annual fees with promo code 'designtaxi'.

  • Pin It











      All images shown above are properties owned by their respective owners. Copyright © 2003 - 2012 Hills Creative Arts Pte Ltd. All rights reserved.