February 2008
On Thursday March 27, PSFK hosts a day of trends, inspiration and creative ideas. Designed to fuel creative professionals, speakers and topics have been selected from a wide range of industries.
The day will include an interview with Eric Ripert (the NYC based chef with three Michelin stars) on how he finds inspiration to continually update his menus and brand; to a review of social media and the creative opportunities that it presents, to an exploration of New York culture; to an insight into how collaborative co-working is fueling a diverse range of businesses including NASA and Etsy.com; to a session to deliberate solutions for the problems faced by three charities that the Art Directors Club sponsors.
Confirmed Speakers
+ more to be announced
Topics On The Agenda include:
Finding Inspiration
Michelin star chef Eric Ripert explains how his three annual trips inspire his menu, service and brand.
Good Business
Is good the new green? Does being good mean making good profits? Marc Alt leads a panel with Graham Hill, Johnny Vulkan, Jeff Staple and Jeffrey Hollender to investigate one of the key trends driving business.
Social Media
In a 'new guns' versus 'marketing gurus' debate, Josh Spear & Noah Brier join Marc Schiller & Steve Rubel to debate how social media will change in 2008 and how companies can leverage this digital phenomenon in the most rewarding way. Moderated by Noelle Weaver.
Does New York Matter?
Local observers discuss whether the culture created in New York has a role on a global stage.
Collaborative Co-Working
Etsy and NASA explain how they engage their customers, staff, partners and the community with co-working spaces (real and virtual).
Tomorrow's TV
How has digital changed the delivery, content, sponsorship and future of television? A panel of industry experts that includes Mike Hudack and Adam Stotsky discuss the opportunities and challenges.
Pattern Recognition
Grant McCracken explains the importance of inspiration, providing a framework for which to gather, monitor and react to trends and ideas in culture and business.
Ideas That Cross Borders
Lourenço Bustani highlights Latin American brands to watch and explains the cultural trends driving consumption through the lens of the continent’s capital city, São Paulo.
+ 4 more talks (Details of the agenda will be expanded over the coming weeks)
Main Sponsors
The Art Directors Club
Evening Party
PSFK will present an evening party open for all conference attendees and open guest list. More details to follow.
Misc Details
Time has been built in for networking. Ticket price includes coffee and lunch and WiFi should be avalable too. Seating is limited so tickets are expected to sell out early. Come join us.
Pay For Speak
PSFK operates a policy against the conference standard of 'Pay For Speak'. You are paying $300 to see these people speak because we're inspired by them not because those speakers have paid to be on stage by bunging us some sponsorship cash. Saying that, if an individual really inspires us, just because their company is a sponsor, it doesn't discount them from speaking.
This news message is supported by The Bazaar, a marketplace to buy and sell creative objects. Earn more revenue by selling your prints, downloadable images, or custom products. Set up your store today and stand a chance to have your products featured on DesignTAXI, towards millions of lovers of creative content!
