February 2008
The numbers spoke for themselves as Leo Burnett Solutions Inc. (LBSI) was recognised as the most awarded agency at the Chillies 2008 with 16 metals in total (4 Silvers and 12 Bronzes), with an additional 14 Finalists. Their total tally was 30 metals and finalists. Most importantly, of the 52 metals awarded at the Chillies 2008, LBSI was the proud recipient of an astounding 30% of the awards presented on Saturday night. Reinforcing the agencies undisputed creative leadership, it should be noted that this is the second consecutive year that LBSI was the most awarded agency at the Chillies receiving 30% of the awards last year as well.
This remarkable result was further sweetened for the agency as they also won a Bronze for StageLight&Magic’s Pusswedilla in the coveted Campaign of the Year category. These many successes ultimately reinforced the young agency’s reputation of being the most awarded creative agency in Sri Lanka today.
A number of LBSI’s highly successful campaigns were awarded with Silver metals in some of the night’s most coveted categories, including one Radio Silver for Mobitel’s “News Reader” Radio Commercial, one TV Silver for Sri Lanka Insurance’s Formula Plus TV Commercial, and two Integrated Silvers for ODEL’s “Harry Potter Magical Coffee Cup” for Ambient and Point Of Sale (POS) executions.
Of special significance was LBSI’s receipt of accolades from across a number of categories – Print, Radio, TV and Integrated – which was also awarded to a diverse cross section of the agency’s clients, including Mobitel, ODEL, Hilton Colombo, Sri Lanka Insurance, Hi Magazine, StageLight&Magic’s Pusswedilla, Koluu’s “I feel pretty” show, and Navajeevana Rehabilitation Tangalle
Trevor Kennedy, Executive Creative Director, Leo Burnett Solutions Inc. said:
“LBSI’s metal count at the Chillies has been truly exceptional, and I am proud that our hard work and commitment to creative excellence has been recognised at a show of this standing. Our team has continued to prove their ability to constantly raise the bar in creativity in the local advertising fraternity.”
Ranil de Silva, Managing Director, Leo Burnett Solutions Inc. said:
“The Chillies 2008 was a fantastic night for us, and the recognition of our work is a great source of encouragement for the agency, as we go on to take bigger steps to raise our creative and executional standards to newer heights. It is also reassuring to note that we were awarded across a number of categories and craft areas. This reaffirms that our creative capability is fuelled from a cross section of clients and disciplines”
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