March 2008
Samuel L Jackson has been confirmed as the new face of Virgin Media's latest TV advertising campaign. Jackson, Hollywood's award-winning actor and international icon, is to star in the new TV adverts to promote the company's market leading TV service.
The suite of 30 and 40 second ads will go on air in April and were filmed recently in the United States on the set of Jackson's latest movie. Jackson follows in the successful footsteps of Uma Thurman, who helped to launch Virgin Media in February 2007.
The new ads will show Virgin Media leading the TV revolution and will bring to life the company's Video on Demand content and how it puts people in control of their TV viewing –watching what they want, when they want. They will also highlight Catch-Up-TV, a Virgin Media service which allows customers to watch TV programmes they may have missed from the last seven days. Virgin Media's On Demand service currently has over 4,300 hours of TV programming, including 500 movies, 1,000 music videos and award winning series such as The Sopranos, CSI and The West Wing.
The new campaign reflects Virgin Media's focus on placing its market leading Video on Demand and broadband service at the heart of its consumer offer.
James Kydd, Virgin Media's managing director of brand and marketing said: “We are extremely excited about working with Samuel for our new ad campaign, as he has such massive appeal with young and old alike. He is the epitome of cool and is an unmistakeably powerful narrator who never fails to grab the attention of the viewer. We couldn't think of anyone better to talk about the best TV service in the UK.”
The campaign has been created by Rapier and will be shot by well-known Swedish director Jonas Akerlund. The ads are part of a multi-million pound media campaign for Virgin Media, including print and online.
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