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AOL Previews New Web Mail Enhanced by Silverlight Technology at MIX08

PRESS RELEASE


March 2008

AOL unveiled an enhanced, free Web Mail product, http://ria.mail.aol.com, during Microsoft’s MIX08 conference. The new Rich Internet Application, built on Microsoft Silverlight 2 technology, offers industry-leading performance, unique skinning options, and the ability to deliver rich media content and advertising. Still in development, it will offer the convenience of a browser-based e-mail service with desktop-like performance and functionality.

“We’re thrilled to be able to take advantage of state-of-the-art technologies like Silverlight 2 to enhance our products and make them even more appealing to consumers,” said Kevin Conroy, Executive Vice President, AOL Products.

AOL demonstrated the new RIA Mail at Microsoft’s MIX08 conference. The demo highlighted a version of RIA created specifically for fans of the video game Halo, featuring a Halo mail “skin” as well as Halo-specific content and advertising to create a dynamic online experience.

“By enhancing our Web Mail products with Microsoft Silverlight 2 technology, we are able to create a rich mail experience that is more relevant for our users, partners and advertisers,” said Richard Landsman, Senior Vice President, AOL Mail. “By integrating innovative technologies into our products, we’re raising the bar on the performance, personalization and overall experience users should expect from a free e-mail product.”

“Microsoft is excited about AOL’s new Web Mail offering and its support of Silverlight 2,” said Brian Goldfarb, group product manager in the Developer Division at Microsoft Corp. “The rich functionality of Silverlight 2 will provide users with a feature-enhanced and more responsive user experience on the Web.”

Working with partners, AOL will continue to use Silverlight 2 to develop and enhance the RIA mail experience, which includes hallmark features of Mail from AOL, including unlimited e-mail storage, POP3 and IMAP support, full AIM integration and mobile access.
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