Hotel STRAF
Milan
17 - 21 April 2008
The prominent design studio from Stockholm “Form Us With Love” (FUWL), brings its exhibition “Constructive” to the Salone del Mobile thanks to the partnership with Plazadesigners. Plazadesigners is a collaboration between Design Hotels™, the music agency Heartbeats International™ and the Scandinavian lifestyle publication “Plaza Magazine”.
FUWL’s show “Constructive” is a form of commentary on contemporary design. With sustainable products and concepts, FUWL aims to challenge behavioural patterns and perceptions of what design is supposed to be. The exhibition features five product designs for the interiors of tomorrow: a “prosthesis” coat rack, a series of tables, an upholstered “button” seat, a sculptural lamp and a new take on the multifunctional construction lamp. FUWL’s designs are inspired by concepts like recycling, ready-mades, DIY, and efficient production.
“Constructive” will be shown at the Design Hotels™member hotel STRAF in Milan, following a much acclaimed preview at Nordiska Kompaniet during the Stockholm Design Week in February. Plazadesigners will support the exhibition during the Salone del Mobile as well as host the exclusive opening event on 17 April 2008 at hotel STRAF.
Plazadesigners’ current project is a monthly-changing music webstream that features a progressive designer and those songs that make his or her heart beat. Already designers such as Karim Rashid, Arne Quinze, Fredrikson Stallard, Form Us With Love and Ivana Helsinki have shared their favourite music with thousands of visitors to www.plazadesigners.com. For the first time, Plazadesigners will go "live" during the Salone del Mobile. Form Us With Love will be the featured designers as well as DJ’s at the opening event being held at hotel STRAF.
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