Giorgio Armani Launches Global "Beauty" Website
By armani, 28 Dec 2005
Giorgio Armani announced today that Giorgio Armani Parfums and Cosmetics will launch www.giorgioarmanibeauty.com. This global launch demonstrates the company's commitment to embrace fashion and beauty within the online sphere. It is the first time that the entire collection of fragrances and cosmetics from the Giorgio Armani group will be shown together for the global internet to see. As well, e-commerce will be available for the full collection of Giorgio Armani fragrances and cosmetics to ship within the United States. The online setting captures the same beauty and elegance of a physical retail store.
The site offers exciting new design elements and enhanced selection guides as well as other features unique in the beauty e-commerce arena, while allowing anyone with an internet connection in the U.S. to purchase the full range of fragrances and cosmetics. Previously, Giorgio Armani cosmetics were only available at a limited number of physical retail locations around the country.
Mr. Armani noted, "I am approaching the launch of this website with the same attention to detail and the same commitment as when I open a new boutique. This, however, is our virtual store and it has been designed to take advantage of all the benefits that the internet now offers in terms of communication and commerce."
One of the new features is the Giorgio Armani Beauty Bar. The Beauty Bar allows consumers to see all products on a beauty counter displayed in front of them, as if they were in a physical store. A quick scroll automatically takes the client to the product group of their choice for fast and easy selection.
Customers can also quickly and accurately view and select the individual shades of their favorite products. Www.giorgioarmanibeauty.com offers shoppers more than the traditional swatch of color on a palette background. With lipsticks, for example, once a shade is selected, consumers can see the color applied to the lips of a model on the web page in real-time. Consumers can click through the colors to find the shade that is just right for them.
Another unique feature of www.giorgioarmanibeauty.com is the Advisor section. Here, consumers can click through step-by-step instructions that show how each Giorgio Armani Face Design is created. With one quick click, the customer can add the entire grouping of products to create this look to his or her shopping bag.
In addition, customers will have the opportunity to preview story collections and purchase exclusives on the site. The first exclusive will be the Hollywood palette, which will be offered on the website after the Golden Globe Awards mid-January, yet will not be on retail counters until February.
The Armani Group is one of the leading fashion and luxury goods groups in the world today with 4,800 direct employees and 13 factories. It designs, manufactures, distributes and retails fashion and lifestyle products including apparel, accessories, eyewear, watches, jewellery, home interiors, fragrances and cosmetics under a range of brand names: Giorgio Armani Privè, Giorgio Armani, Armani Collezioni, Emporio Armani, AJ | Armani Jeans, A/X Armani Exchange, Armani Junior and Armani Casa. The Group's exclusive retail network currently comprises: 63 Giorgio Armani boutiques, 11 Armani Collezioni stores, 133 Emporio Armani stores, 95 A/X Armani Exchange stores, 18 AJ | Armani Jeans stores, 6 Armani Junior stores, 1 Giorgio Armani Accessori store and 20 Armani Casa stores in 39 countries.
Giorgio Armani Parfums and Cosmetics is a division of L'Oréal USA's Luxury Products group. Headquartered in New York City, L'Oréal USA has annual sales of over USD 3.8 billion and 8,000 employees, and is a wholly owned subsidiary of the L'Oréal Group, the world's leading cosmetic company. L'Oréal markets and distributes over sixteen brands including Giorgio Armani Parfums and Cosmetics.
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