March 2008
Young Lotus Workshop will be conducted for the fifth time at ADFEST 2008. Inspiring the talent at Young Lotus Workshop will be Neil Dawson - Global Creative Director of Philips from DDB in London, James Lou - Executive Vice President, Managing Director of Strategy from DDB in Chicago, Steve Jackson - Senior Vice President, Global Business Director from DDB in New York and Dan Zonmani - Managing Director of FarEast DDB, Bangkok.
This year, 26 young creatives from 13 cities will be participating in the workshop including:
• Bangkok
• Beijing
• Colombo
• Dhaka
• Ho Chi Minh
• Hong Kong
• Jakarta
• Kuala Lumpur
• Manila
• Mumbai
• Seoul
• Taipei
• Tokyo
The distinguished DDB mentors will provide a broad and global perspective on advertising and communications, and its influence over society and the ‘talk value’ it generates. At the workshop, Young Lotuses will be presented with a creative brief from one of DDB’s global clients. They will have to utilize the tools and information they receive in order to develop a campaign according to the provided creative brief.
Bob Scarpelli, Chairman and Chief Creative Officer of DDB Worldwide, said: “DDB is the world's most awarded agency, and it has maintained this position by continuing to invest in talented people. I believe it is imperative to nurture and grow our young creatives now, and this is why we are proud sponsors of ADFEST Young Lotus 2008.”
Young Lotus Workshop is part of ADFEST’s long-term commitment to provide a learning forum for the creative industry.
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