March 2008
OneWorld Communications received top advertising industry kudos, the Gold ADDY Award, for the creativity of its “Telephone Soap Opera” television campaign, from the Greater San Francisco Ad Club on March 20, 2008.
The agency created the winning campaign with humorous soap opera scenes to encourage people to overcome the frustration of managing their telephone services in today’s increasingly complex telecommunications environment. The agency produced the television spots, as well as radio, print and transit advertising, in English, Spanish, Mandarin and Cantonese adaptations for Calphoneinfo, a service of the California Public Utilities Commission.
“Thousands of consumers have called in response to the campaign so far,” said Jonathan Villet, President of OneWorld Communications. “Cutting through the clutter with creativity and strategy to engage with consumers continues to be our strength as an agency.”
The campaign was originally broadcast in the Fall of 2007 and is now being repeated for additional months in 2008 across California. The work can be seen at www.owcom.com/digital.html
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