March 2008
Digitas announced the deployment of its global network in Singapore and South-East Asia. It will do so by the rebranding of Solutions, the India and Singapore-based marketing services arm of Publicis Groupe, as Solutions | Digitas. This strategic development marks the next step in the international deployment of the Digitas global network.
This new entity will leverage Solutions’ regional leadership with Digitas’ global reach and business development resources. Under the new structure, Solutions | Digitas will be led by Solutions’ founders, Srikant Sastri, Managing Director, and Ms. Kanika Mathur, Director and President. The two will report in to Alan Rutherford, CEO of Digitas Global.
Solutions | Digitas will continue to service Solutions’ existing clients as well as offering an SEA service for its’ global clients. The new company will also develop its Prodigious division, a standalone Digital Asset production company, servicing the Groupe’s agencies and their clients. It will operate in India as well as in Singapore.
Since joining Publicis Groupe early last year, Digitas has expanded into the United Kingdom, Greater China including Hong Kong, Japan and France. The launch of Solutions | Digitas in Singapore is a key move strengthening Digitas’ presence in Asia, and demonstrating its intent to expand digital into emerging markets, and to grow digital market share across the globe.
Solutions Integrated was founded in 1995, opened its Singapore office in 2002, and it was acquired by Publicis Groupe in 2006. Its strength is its integrated offering, which spans direct, digital, promotions and shopper marketing. Current digital clients in SEA include HP, Cisco and ESPN.
Alan Rutherford, CEO, Digitas Global, said: “This decisive step once again illustrates our commitment to establishing a cutting-edge international digital network. We’re thrilled to be working with Srikant, Kanika, and their teams at Solutions, the leading marketing services agency in this region, and bringing their talent into our global network is a huge advantage for Digitas and for our clients.”
Srikant Sastri, Managing Director, Solutions, was also enthusiastic about this development: “We’re very excited to join forces with Digitas to leverage their impressive range of interactive and digital capabilities. Our goal now is to become a leading digital agency as well as the top marketing services agency in SEA. The match in corporate culture is one of the key reasons I am confident that we can achieve this.”
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