Marriott Marquis
New York
1 April 2008
Dr. Stephen F. Sands, Chairman of Sands Research, a company that uses real-time, physiological data to provide objective measures of audience response to ad messages, will be leading an Innovation Session at the Advertising Research Foundation’s 54th Annual THINK Conference & Expo to be held at the Marriott Marquis in New York City.
The presentation entitled Eight-Hundred Milliseconds on the Road to Engagement will take place in the Odets Room on the 4th floor of the Marriott Marquis on Tuesday, April 1st at 11:30 AM EST. Through the use of focus groups wearing electrode array caps linked to electroencephalography (EEG) equipment, scientists at Sands Research are able to tell how different parts of the brain respond to various advertising messages.
Dr. Sands will discuss methodologies, processes and interpretations employed by Sands Research that are meaningful for advertisers. He will be presenting findings from a recent study looking into audience responses to 2008 Clio Awards finalists in the Television/Cinema/Digital and Interactive categories.
Additionally, Sands Research will be giving product demonstrations at booth #571 on the exhibition floor throughout the course of the conference.
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