March 2008
The Design Automation Conference(DAC) has announced the three keynote speakers for the 45th DAC. Justin R. Rattner, Chief Technology Officer, Intel, Vice President and an Intel Senior Fellow, will deliver the opening keynote on Tuesday, June 9 on “EDA for Digital, Programmable, Multi-Radios.”
On Wednesday, June 10, Dr. Sanjay K. Jha, Chief Operating Officer and President, Qualcomm CDMA Technologies Group will make his keynote presentation on “Challenges on Design Complexities for Advanced Wireless Silicon Systems.”
The final keynote speaker, Jack Little, President and a cofounder of The MathWorks, will present “Idea to Implementation: A Different Perspective on System Design” on Thursday, June 11. DAC will be held June 8 - 12, 2008 at the Anaheim Convention Center in Anaheim, California.
“This year's keynote speakers represent a wide spectrum of our participants, with a major device manufacturer, a wireless system manufacturer and a system design solution provider, so they will offer compelling information and useful insights for all of our attendees,” said Limor Fix, general chair of the 45th DAC executive committee. “We are delighted to welcome this distinguished group of industry luminaries to DAC and look forward to each of their presentations.”
In his keynote address, Intel's Chief Technology Officer, Justin Rattner will predict the impact of the industry's move toward the ubiquitous use of wireless communications and the challenges that this very high level of integration will have on design automation from architecture to manufacturing. He will address how the combination of new radio architectures and mostly digital implementations will drive a new generation of design tools, and how design techniques will evolve, by necessity, to satisfy the demands of reconfigurable hardware and software programmability.
Dr. Sanjay Jha, chief operating officer and president of Qualcomm's CDMA Technologies Group, will address the impact the accelerating demand for 3G technology is having on the global wireless landscape.
He will discuss the increasing need for companies to tackle complex design issues through synergistic groups, including EDA partners and foundry partners and customers. In this keynote, he will elaborate on these present and future trends and reveal how collaborative business models are changing the game in chipset design.
Jack Little, president and co-founder of The MathWorks, will discuss the engineering challenges in creating today's electronic devices, which are multifaceted, software-intensive systems that interact with the real world.
His presentation, “Idea to Implementation: A Different Perspective on System Design,” will outline a potential solution to tomorrow’s design challenges based on interdisciplinary collaboration for a complete tool chain that provides a flow from idea to system implementation for companies that develop embedded systems and electronics.
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