April 2008
IDigital Praise® Inc, the leader in Christian-themed, family-friendly entertainment software, announced that its integrated advertising campaign for Dance Praise 2 -the ReMix has earned a 2007-2008 Silver ADDY® award from the Greater San Francisco Ad Club. The award was presented to Digital Praise marketing consultants Diana James-Cairns and Jan Swanberg at the Ad Club's ADDY Awards event Thursday, March 20 at the Nob Hill Masonic Center and Theatre.
Digital Praise won the Silver ADDY in the "Mixed Media (Cross Platform) Campaign" category. Comprised of print ads, online banner ads, a Web site, brochure, email blasts, product packaging and more, the campaign promoted the release of Dance Praise 2 -the ReMix, a redesigned version of the company's hugely popular dance arcade game for the PC. To create the various campaign elements, James-Cairns and Swanberg worked closely with Isaacson Design of Brookdale, CA.
The ADDY awards, a property of the American Advertising Federation (AAF), is the world's largest and perhaps best-known advertising competition. Each chapter of the AAF, including the Greater San Francisco Ad Club, stages ADDY contests at the local level, with winners moving on to compete at the district and national levels. Because San Francisco is known as one of America's most creative advertising agency markets, winning in the Bay area presents an especially difficult challenge for award entrants.
"Digital Praise has often raised the bar for entertainment and creativity in its game products. It's extremely exciting to see its marketing communications reaching the same level of excellence," said Tom Bean, President and CEO of Digital Praise, Inc. "This ADDY award reflects our commitment to make Digital Praise a leader among not just among Christian entertainment software companies, but within the larger computer game industry."
Digital Praise's mixed media campaign for Dance Praise 2 -the ReMix is themed, "Let the Spirit MOVE You!" The campaign features high-energy graphics that communicate the excitement and fun of the game, which challenges players to match an onscreen display of scrolling arrows paced to the music.
Digital Praise's Dance Praise products have garnered numerous awards for their playability, exercise benefits and uplifting themes. Among the many honors earned by the Dance Praise franchise are three iParenting Outstanding Product awards, two Parents' Choice "Recommended" awards, a Children's Technology Review Editor's Choice award, a Family Choice award, the Adding Wisdom award, Christianity Today's #1 Children's Album of the Year, and a People's Choice Award from the Christian Game Developers Conference.
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