April 2008
Posner Advertising, a full-service, lifestyle-focused agency with expertise in the real estate industry is proud to announce the hire of Dana Randall as director of interactive services.
“As we continue to develop new ways to incorporate digital technology into our overall marketing programs, Dana’s passion, talent and leadership will ensure that our interactive team provides our clients innovative and effective solutions to achieve their business objectives,” said Peter Posner, president, Posner Advertising.
Dana will augment her responsibilities as interactive director with a broader skill set that includes branding, targeted marketing strategies, web design and development, Email marketing, search engine marketing, and search engine optimization (SEO).
This is a boon to the agency as her wealth of knowledge will allow her to communicate clearly with members of the agency’s various business units to maintain the constant delivery of excellent results.
Dana was most recently interactive marketing director at Trimble Navigation/APS where she led the development of cutting-edge flash video and web projects in conjunction with the deployment of online advertising and marketing efforts. Prior, she was creative director at Cendyn, a full-service electronic marketing firm, where she supervised creative design and interactive development.
Her depth of expertise spans prestigious real estate and hospitality entities as well as Fortune 500 companies, such as Toll Brothers, Global Hyatt Corporation, Starwood Hotels & Resorts Worldwide, Hard Rock Hotels & Casinos, and Universal Orlando Resort. Dana has also worked with Research in Motion’s Blackberry brand, Motorola, Panasonic, and Pfizer.
Dana attended the Art Institute of Fort Lauderdale where she received a B.A. in interactive media.
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