April 2008
DemandTec, Inc., a leading provider of on-demand merchandising and marketing software services for retailers and consumer products companies, today announced that executives from retail and consumer products companies around the world shared strategies and best practices for next-generation category management and merchandising at DemandBetter 2008, DemandTec’s sixth annual customer conference.
The conference featured DemandTec-led best practices sessions as well as presentations from customers, partners and guests including Ahold USA, Groupe Casino and Kraft Foods. Guest keynote speaker Dr. Brian Harris of The Partnering Group highlighted the changing nature of category management in his talk, “The Next Generation of Category Management”. Also speaking at DemandBetter were industry analysts Scott Langdoc of Global Retail Insights, and Mike Griswold and Lora Cecere of AMR Research. Sponsoring the conference were DemandTec partners Accenture, Booz Allen Hamilton, and Precima, a member of the Alliance Data Systems group of companies.
At the conference, DemandTec presented its strategy to add assortment and space optimization, loyalty marketing, and inventory allocation to its integrated price, promotion and markdown optimization software services.
“Merchandising – including category management for fast-moving consumer goods companies – is rapidly changing to become more shopper-centric, more integrated, more analytics-based and more collaborative,” said Marc Dietz, Vice President of Product Marketing for DemandTec. “Expanding our capabilities to enable retailers and their suppliers to jointly understand, predict and influence shopper behavior based on a unified understanding of consumer demand and optimizing the full spectrum of targeted merchandising and marketing tactics is a logical extension for the industry.”
DemandTec’s strategy is to provide both its retail and consumer products customers with:
“The definition of this comprehensive strategy is the direct result of the long-term relationships we’ve built with our industry-leading customers,” said Dan Fishback, President and CEO of DemandTec. “These customers are leaders in their respective markets and together we are creating unique and powerful capabilities to help them fundamentally change the way they compete and differentiate themselves in their markets.”
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