April 2008
Sodexo, a leading integrated food and facilities management services company launched a new worldwide brand building campaign utilizing innovative web technology. The new web site, www.abetterday.tv, will also be supported by an electronic media advertising campaign in 16 countries. The advertising campaign is designed to draw traffic to the site and to increase awareness of the Sodexo brand.
The web site showcases a new video each day for 100 days. Viewers will be entertained and informed by behind the scenes peeks at Sodexo operations across the globe such as spa therapy in Sweden, classroom design and maintenance in Florida, global cuisine preparation in Bangkok.and many other stories. These are examples of services provided by Sodexo's 350,000-person global workforce, who represent 1,300 professions as distinct as engineers, chefs, maintenance workers, cashiers, dietitians and managers.
Visitors to the site will experience the latest web technology, WEB TV in format Web 2.0, with ultra-fast delivery, sharp image quality, video-sharing and more.
The www.abetterday.tv campaign is part of Sodexo's plan, announced in January, to make the Sodexo brand a reference among clients and consumers by increasing its visibility related to “quality of life” services. The company has prioritized consumer-focused communication and connection.
“Our employees are our best brand ambassadors,” said Stephen J. Brady, senior vice president, corporate communications, for Sodexo, Inc., which operates in North America. “The www.abetterday.tv spots showcase the diversity of our people and services, our clients, and the countries and cultures where we contribute to improving the quality of daily life.”
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