May 2008
Wolda, the Worldwide Logo Design Annual, announces the distinguished panel of 30 independent judges that will select the winning entries for its ‘08 inaugural edition, see www.wolda.org/judges. This unique three-tier jury comprises ten design professionals selected by Icograda, ten marketing managers representing major international clients selected by Aquent and finally ten members of the public, representing the ultimate target market of consumers, selected by Consumers International.
The highly innovative judging mechanism reflects the actual process that turns any logo idea into a successful logo: the designers decide what to present to the clients, the clients decide what to present to the public, but in the end it is always the public that decides if a brand is successful. The core of excellence generated by this process is collated in a printed annual, a substantial hard bound volume of exceptional quality, printed on SAPPI acclaimed papers by Fontegrafica.
Wolda is the first and only awards scheme in the world endorsed by over 90 international design associations and schools. It is also supported by 15 important media partners (IdN, Package and Design, ZUPI, Novum, Typo, Dexigner, Netdiver, Fwa, Taxi, Identity, ètapes, KAK, ArabAd, 2+3D and Design 360°). All of which means even wider promotion of Wolda along with its partners and participants worldwide.
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