May 2008
Cut + Run Editor Andy McGraw recently completed a global spot for Audi through BBH London which is currently airing in the UK and will soon launch in the US. Directed by the ever- innovative Paul Hunter, the commercial is a stylized, choreographed merging of man and machine and the embodiment of human engineering.
To view, please visit this link.
Cut to a rhythmic track that includes actual Audi RS6 sounds recorded at a racetrack, "Gymnasts," features a cadre of gymnasts twisting, twirling and moving with precision. It is homage to the RS6's powerful engineering that demands "performance from every part."
"It was an honor to cut for Paul Hunter and an exciting project for many reasons, "says editor McGraw. "It required a combination of cutting to music and accurate comping of multiple layers to get exact timings. It's a great example of how all of the production and post elements come together with powerful effect."
Evocative but vastly different is the BBC TV License spot, shot in motion control and edited by McGraw on set. The powerful spot was directed by Andy McLeod of Rattling Stick, with whom the editor has collaborated frequently, and presents a circuit board as urban landscape that can track those who defraud the TV license system.
To view, please visit this link.
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