May 2008
WebTrends, a leading provider of Web analytics and online marketing solutions, announced the second edition of its Work Smarter webcasts, a series that is designed to help marketing professionals understand the new skills required to be successful today. Building upon the strong response to the first webcast, Kathleen Brush, WebTrends' chief marketing officer, will present this webcast on May 29, 2008 at 11 a.m. PDT.
"A marketing career today offers an incredibly rich and rewarding experience, but you have to have the right up-to-date skill mix to avoid delivering products and campaigns that will fail to achieve their objectives," said Brush, a published author and veteran of offline and online marketing. "A successful marketing career requires a mastery of international marketing skills, prodigious skills for building an online presence, command of analytics, proficiencies with marketing technologies, expertise in crafting and reporting on high-return on investment (ROI) integrated online and offline campaigns, and fundamental marketing skills expertise."
The upcoming webcast, titled "A Career in Marketing - Success Requires a Skill Upgrade," provides an informative overview of the full complement of skills required to succeed in marketing in a global, online and offline data-driven world. "We want to help marketers think about incorporating the newest skills for online, international, analytics, and technological innovations into a strong fundamental marketing skill set," said Brush. The webcast will cover:
1. Events, trends, and innovations that have greatly influenced the skills required for today's marketing professional.
2. The newest skills required to succeed in the dynamic environment in which marketers now work.
3. Marketing's essential and timeless skills, such as marketing research and strategy.
4. Combining marketing's timeless and newest skills to maximize campaign ROI and online presence.
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