May 2008
Leading Business Partners will be held at Northwestern University, the Art Institute of Chicago, Art Directors Club New York, CUNY School of Journalism and several top New York creative firms
For two weeks in mid-May the current class of Berlin School Executive MBA Participants will spend their days in challenging and highly engaging sessions on digital media, management, strategy, marketing and leadership. This module mixes rigorous academic instruction with practical experience shared by creative leaders at the top of their industries.
Some of the sessions scheduled for Module 2 in Chicago and New York are listed below:
In Chicago:
@ Northwestern University
Why Media Management?
Trends, Issues and the Future of Traditional Media Companies
Media Leadership - What makes it Different? A Study of Katherine Graham
Financial Metrics and Measures, Powers
Negotiations: Working in Executive Teams
Media Research Update
The Future of Marketing
Loyalty and Media Brands
Introduction to Strategy
Managing Creative Teams
Leading with the Customer in Mind
@ The Art Institute of Chicago
The New Media Tsunami
Private Tour of the Art Institute of Chicago
In New York:
Branded Entertainment with Jon Kamen, @radical.media
Re-inventing Leadership, Pierre Casse, Berlin School
Leading Creative Firms, Mukti Khaire, Harvard University
Leadership: A Chinese Perspective, Douglas Guthrie, New York University
Collaboration Models for the Media, Jeff Jarvis, CUNY School of Journalism
Agency for the Digital Age, Robert Greenberg, R/GA
A Day with droga5, David Droga, droga5
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