May 2008
NTT DOCOMO, INC. and its regional companies announced that they will begin marketing "PRADA Phone by LG", a full touch screen mobile phone for the Japanese market, from June.
The handset, already available in Europe and other countries/regions, has been redeveloped specifically for DOCOMO. Reflecting an attention to detail, uncompromising quality and technology nurtured in the global market, the sophistication and elegance of the new PRADA Phone by LG represents a logical evolution of the previous phone.
The PRADA concept is faithfully represented in a special leather case, accessories and custom-tailored screen graphics that accompany the handset.
Handset features include an intuitive, full-size touch screen with vibration touch to improve usability. This function activates whenever users touch screen icons to make a call, use e-mail, take and view photos or listen to music. The 2 megapixel camera is equipped with a German-made Schneider-Kreuznach lens and auto-focus capability.
HIGH-SPEED 7.2Mbps data transmission makes it easy to enjoy i-mode™ and to download Chaku-Uta Full® and other large files, while full 3-inch browser compatibility enhances the mobile Internet experience.
PRADA Phone by LG will be available at all DOCOMO sales channels.
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