May 2008
Leading international design company Research Studios has worked on the design of the new nationwide daily, “Polska”, published by Polskapresse Publishing Group.
The year long project is the latest in a list of print media launches and revamps including The Times and Guardian Unlimited. The company's magazine and newspaper design experience originates with founder Neville Brody's milestone work on the iconic style magazine The Face and also from his role as art director on Actuel, City Limits, Per Lui and Arena magazines all of which broke the publishing mould.
Under the "Polska" title six regional dailies of Polskapresse and newly launched newspapers were merged to create the nationwide daily. The project is the biggest publishing event in the Polish newspaper publishing sector in recent years.
"Polska" represents a hybrid which fuses the nationwide daily format with a strong regional identity and local news but at the same time with full, best quality national and world news. The newspaper is published in full colour and is the first and only Polish newspaper offering colour themed supplements every day. In the main newspaper readers are also offered special colour supplements and Tele Magazyn, a modern TV program guide.
"Polska" has been created in cooperation with The Times whose logo appears in vignette on the front cover, the newspaper also features selected editorial content from The Times.
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