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Daily News


16 May 2008





Cannes Lions Presents: Creating The Ultimate Web Presence For Your Brand
WORKSHOP ANNOUNCEMENT


Greater London House
London


17 June 2008

Everyone has their favourite website but do they know what makes it good? Now the web is becoming the centre stage of brand marketing campaigns, it’s more important to understand the relationship between the quality of the experience and the consumer perception of a brand.

It costs the same to make a good site as a bad one, so why not join Mark Inskip, Digital Marketing Sciences Director at Accenture who will discuss ways of improving the experience of a brand on line.

Delegates will learn:

  • How to get the balance between form and function.

  • How best practice has moved from basic metrics to understand how consumers view a website and the depth of their engagement.

  • How to spot flashes of brilliance and generate more.





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    Read CANNES LIONS ARTICLES on TAXI Design Network
  • Cannes Lions Presents: MySpace Workshop
  • Rick Boyko Appointed New Dean of the Cannes Lions Roger Hatchuel Academy
  • 2008 Titanium and Integrated Lions Jury Announced
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