20 May 2008
Presenters
Alan Pascoe, Technical Product Marketing Manager
Vikrant Gandhi, Senior Industry Analyst, Frost & Sullivan
Rob Chambers, Publisher, Total Telecom
Date and Time
Tuesday, May 20, 2008
10:00 AM New York / 3:00 PM London
This webinar will discuss the different types of mobile advertising and how operators can tap into this new revenue stream with their existing SMS networks.
As the SMS market matures, operators are lowering SMS prices, which is resulting in greater use but lower margins. Operators are now faced with the question of how to increase SMS revenues and profits, while also reducing churn. Mobile advertising may be the solution they are looking for.
Mobile operators have a unique opportunity to generate substantial new revenue and increase customer loyalty. With mobile devices outnumbering televisions and personal computers, operators have access to a lucrative advertising channel. Leveraging the ubiquitous SMS market gives providers a reach that is difficult to match with traditional media.
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