WORKSHOP ANNOUNCEMENT


Greater London House
London

19 June 2008

The 3 x 3cm mobile phone display may not seem very sexy, especially to creative directors, art directors and copywriters, but everyone knows that the mobile phone is set to become one of the most relevant communications channels. In fact, it already is.

The mobile phone is the most personal communication channel in marketing and advertising and has the power to connect to social networks. There is also no other media channel with 90% coverage. The research laboratory Evolaris and the Scoop advertising agency reveal insights based on current research and development results, as well as best practice.

The workshop presenters will demonstrate and analyse different international mobile marketing and advertising case studies and will:

Provide arguments and evidence for decision makers: when and how to use the mobile phone as a key campaign device.

Demonstrate creative guidelines for developing campaigns dealing with the mobile phone as a new communication channel, as well as motivating the creative department.

Demonstrate creative guidelines for developing ‘mobile campaigns’ and explain how to deal with the mobile phone as new communication channel.

Explain how to convince the creative department of the benefits.

Show to establish the right environment and internal organisation in an agency or company for planning, developing and creating ‘mobile campaigns’.

Explain how to establish long term relationships with agency clients by using marketing technology platforms. New business models will be the key to marketing and advertising success in the future.





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