Deadline: 7 July 2008
Too often, design, particularly logo design, is reduced to a prescriptive set of rules. But we all know the best design is often rule breaking.
In a world over-crowded with visual messages and multiple meanings, perhaps the only way to grab your audience’s attention is by breaking away from the norm, disregarding appropriate solutions, and pushing the envelop of acceptability. This is the fi rst in the No Rules! series, rounding up innovative, radical, and out-there graphic solutions, from around the world, and we’re starting with logos.
So if you think you have designed a logo that somehow breaks free of the rules, we would love to hear from you. What we would need from you is the logo itself and any interesting applications of it, plus a brief description of the project, including feedback about impact and audience reaction received by either you or the client. We would also ask you to fl ag-up what dyed-in-the wool design rules or conventions were disregarded in its making. Perhaps it uses many colors, doesn’t use the company name, is very detailed or deviates from the norm in another way.
This is a full colour, 208-page, 228 mm x 228 mm, flexibound book slated for publication in Autumn 2009.
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