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Daily News


29 May 2008





Cannes Lions Presents: Digital Luxury - Building Creativity Online Workshop
WORKSHOP ANNOUNCEMENT


Greater London House
London


17 June 2008

With luxury brands like Louis Vuitton, Jaguar XF and Chanel turning to digital – is there a new direction in luxury advertising?

Join Microsoft Advertising to hear real luxe brand consumers talk about how they are already expecting to immerse themselves in brands online wherever they can, and how they are ready for marketing 2.0.

During this session, find out how luxury brands are already embracing digital with guidance on how they can establish a more compelling presence online and share the Microsoft Advertising global consumer study, Lovers of Luxury, which led to the development of a luxury brand engagement model.

Plus real examples of how these channels can be or have been used successfully. For knowledge on how to do Digital Luxury – join this interactive workshop.





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Read CANNES LIONS ARTICLES on TAXI Design Network
  • Cannes Lions Presents: 3 x 3cm: New Space For Creativity Workshop
  • Cannes Lions Presents: Creative Best Practice For In-Game Advertising Workshop
  • The Use of Celebrity in Developing Brands Workshop
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