Greater London House
London
17 June 2008
As design makes its debut in Cannes, this seminar takes advantage of the new ground to discuss the role of simple, clean, intelligent design in the industry.
In this context, nature is the best place to find stimulation and perfect ideas for low impact solutions that maintain high sensorial impact. Why not observe how the atmosphere packages the earth, or how the rind of fruits protect their insides, in order to create more clever packaging solutions?
Fred Gelli will focus on the huge opportunity that people who work directly with projects have to rethink a large part of the relationship with consumption, mentioning the research project developed over the last year on the way flower species attract their targets and how much can be taken from that, in order to allure and influence targets in a win-win situation for all involved.
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Read CANNES LIONS ARTICLES on TAXI Design Network
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