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Cannes Lions Presents: RADIOlogy – Advertising On A Deeper Level Workshop

WORKSHOP ANNOUNCEMENT


Greater London House
London


16 June 2008

There’s nothing easier than writing a mediocre radio ad. Turn on the radio and there’s the proof. Clients complain of a lack of creativity. Creatives complain of lack of time, budget and freedom.

The real problem is that the most important person is being ignored. The listener.

Radio is consumed in a way that is unlike any other medium. When one understands how listeners actually listen, one is able to engage and communicate with them on a deeper level.

Ralph van Dijk calls this understanding RADIOlogy, and he believes it will influence every step of the production process from brief to final recording.

Whether the delegate is a junior team member, creative director, or advertiser, this workshop will challenge the way agencies brief radio campaigns, write radio scripts, cast talent and direct actors in the studio.

There will be examples of the best, most original and most outrageous radio advertising from around the world to inspire. Then delegates will get their hands dirty by writing a radio ad of their own.

Advertisers are taking radio more seriously.

Over to delegates.





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