June 2008
The Cannes Lions International Advertising Festival has held its 2nd Awards Ceremony of the Festival week, during which the winners of the Media, Outdoor and Radio Lions were announced.
2008 saw the highest entry levels to date, with Media submissions totalling 2000, Outdoor reaching 5842 and Radio seeing a total of 1259 entries.
The Media Jury shortlisted 242 entries and awarded 55 winners, whilst the Outdoor Jury awarded 64 winners of its 601 shortlisted entries and Radio saw a total of 185 shortlisted entries with 48 winners selected.
The Media Grand Prix went to Forsman & Bodenfors Gothenburg, for the AMF Pension Funds entry MMS.
The Outdoor Grand Prix was awarded to BBDO New York, for the HBO Voyeur Projection Installation.
Dentsu Tokyo won the Radio Grand Prix for the Canon Marketing entry Shutter Chance.
Media Agency of the Year was given to Forsman & Bodenfors, Gothenburg.
Also announced were the winners of the Young Lions Media Competition which went to the Italian team; Francesca Casadei of Aegis Media Italy and Stefano Migliore of Mindshare. 5 gold, 17 silver and 32 bronze lions were awarded in the Media category. The Outdoor Jury awarded 9 golds, 22 silvers and 32 bronze, whilst trophies in the Radio category reached 5 golds, 15 silvers and 27 bronze.
The Media Jury was chaired by Dominic Proctor, Chief Executive Officer Worldwide, Mindshare, London UK; Outdoor was led by Prasoon Joshi, Executive Chairman McCann Worldgroup India, Regional Executive Creative Director Asia Pacific McCann Erickson, Mumbai India; Mark Gross, Senior Vice President, Group Creative Director, DDB Chicago, USA was the Jury President for Radio.
The winning work from these categories, along with the Promo and Direct winners, is now available to view online along with their credits at www.canneslions.com/winners.
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