June 2008
Leo Burnett (LB) is pleased to announce that it has been appointed as the advertising agency for Hongguo International, a famous footwear company in China, to launch a brand campaign aiming to enhance the brand impact and competitiveness of C. Banner and Eblan, two premium ladies’ fashion footwear brands of Hongguo International. The channels to be employed include TV and print advertising, in-store and outdoor promotion. This is the very first time that Hongguo International joins hands with any international agency for brand building.
“We are most happy to partner with Leo Burnett, as we are greatly impressed by their extensive knowledge of consumers, as well as their passion and profound experience in fashion and beauty products. We hope that the competitiveness of Hongguo International can be further enhanced through this co-operation,” said Mr. Li Wei, CEO of Hongguo International.
Jeff Lo, General Manager of LB Guangzhou: -
“We are honored to work with Hongguo International, a leading brand in China. Competition between international brands and local brands has become increasingly intense for the fashion and beauty industry in China, resulting in both opportunities and challenges. Hongguo International has a very clear vision of its brands, so we are very fortunate to have the opportunity to work with them. We will continue to uphold the principle of putting “people” at the centre of our mind set. With our in-depth understanding of the female consumer market, we are confident to be able to contribute to Hongguo International’s development through our strategic planning and creativity.
Hongguo International has over 900 point of sales in China. In year 2006, C. Banner was ranked third in ladies’ footwear in terms of its market share in China.
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