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Daily News


18 Jun 2008



Cooper U: The Business of Innovation
EVENT ANNOUNCEMENT


Cooper
San Francisco, California


23-24 June 2008

This new two day course is intended for all who have been working hard to help organizations get the most out of design. It'll cover the topics so many people have been asking about, including:

Day one

  • What makes products (and the companies that make them) successful

  • How design provides a repeatable approach to innovation

  • Why companies fail at innovation and design

  • Assessing how well the organization has incorporated design

  • Pros and cons of various organizational structures and processes for design and development

  • Determining what roles, processes, and structures are right for a company

  • New product definition vs. incremental innovation

    Day two

  • Principles and challenges in change management

  • Being an effective leader of change

  • Characteristics of successful change initiatives

  • Developing a change plan and building consensus around it

  • Identifying a demonstration project

  • Identifying ways to measure success

  • Implementing a change plan and handling challenges along the way

  • Maintaining design and innovation as core values

    As in all Cooper U courses, it'll provide plenty of content along with hands-on learning. They'll be taking a business school approach, examining detailed case studies of what has and hasn't worked for other organizations. They'll also give attendees opportunities to apply what they're learning to their own organization so they'll have the beginnings of a plan to share when they go back to the office.

    Instructors Kim Goodwin and Steve Calde will lead the course, which is limited to 20 people to ensure plenty of interaction.


    Want to see what 24 hours of creative awesomeness look like? Click here.



    This news message is supported by The Creative Finder, an online platform for photographers, illustrators, designers, and art directors to promote their portfolios towards new clients and collaborators. Creatives who wish to sign up for an account can save 10% off annual fees with promo code 'designtaxi'.

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