June 2008
The final night of the Cannes Lions International Advertising Festival has culminated in the Film, Titanium and Integrated Awards Ceremony.
Entries to the Film category were up on last year totalling 4626, whilst the Titanium and Integrated Lions received a record 432 entries.
Of the entered work, the Film Jury, chaired by Craig Davis, Worldwide Chief Creative Officer of JWT London UK, shortlisted 609 entries of which 21 were awarded Gold, 33 Silver and 52 Bronze Lions. After much discussion, two Film Grand Prix winners were awarded. One to Fallon London for the Cadbury’s Dairy Milk commercial Gorilla and the second Film Grand Prix went to T.A.G. SF / McCann Worldgroup San Francisco for the Microsoft Xbox 360/’Halo 3’ video game campaign entered in the new Internet Film category.
The Titanium & Integrated jury, chaired by Mark Tutssel, Chief Creative Officer of Leo Burnett Worldwide, Chicago USA, reached a shortlist of 33 entries. In the end they awarded 2 Titanium Lions and 2 Integrated campaign Lions. The prestigious Titanium Grand Prix was presented to Projector Tokyo for their entry titled Uniqlock for Uniqlo. McCann Worldgroup, San Francisco was presented with the Integrated Grand Prix for the Microsoft’s Halo 3 Game entry Believe.
Agency of the Year was given to BBDO New York.
The Network of the Year award was presented to BBDO.
The Palme d’Or, given to the best production company, was awarded to MJZ, USA.
Also announced was the gold winner of the Young Lions Film Competition which went to the Argentinean team for their spot filmed on a Nokia Mobile device for MTV Switch.
During the Awards Ceremony the coveted Advertiser of the Year trophy was presented to Procter & Gamble and accepted by A.G. Lafley, Chairman & CEO and Jim Stengel, Global Marketing Officer of Procter & Gamble, in honour of P&G’s continued creative and innovative advertising.
All the winning work from Cannes Lions 2008, including the Film, Titanium and Integrated winners, is now available to view online along with their credits at www.canneslions.com/winners.
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