July 2008
Leo Burnett has emerged the biggest winner at the 2008 Australasian Promotional Marketing Association (APMA) Star Awards, winning 12 major accolades across categories as well as the overall Best of Show award.
Demonstrating the diverse expertise of the creative agency, Leo Burnett garnered a total of seven Golds, four Silvers and a Bronze at the presentation ceremony held on 26 June 2008. The awards received by Leo Burnett represent half the number of Golds and 25 per cent of the Silvers handed out by the organizers.
In addition, Leo Burnett won the Grand Prix for its Earth Hour campaign for World Wildlife Fund Australia. The campaign also picked up four APMA Gold awards, namely Best Integrated Communications Promotional Campaign, Best Event or Experiential Promotional Campaign, Most Innovative Idea/Concept in a Promotional Campaign and Best Cause or Charity-Linked Promotional Campaign.
The other winning campaigns and award details are as follows:
McDonald’s Name It Burger
Gold – Best Activity Generating Brand Awareness and Trial
Gold – Best Use of Creative in a Promotional Campaign
Colgate Invisible Nasties (Brushes)
Gold – Best Retail Account Specific or Channel Promotional Activity
Silver – Best Brand Building Promotional Campaign
Nestlé Hunt For Homer & Win D'oh
Silver – Best Activity Generating Brand Awareness and Trial
Bronze – Best Activity Generating Brand Loyalty
Heineken Draught Keg Launch Website
Silver – Best Use of Digital in a Promotional Campaign
Martin Merton (Train Etiquette Campaign) - Leo Burnett Melbourne
Silver – Best Use of Creative in a Promotional Campaign
All winning campaigns automatically gain entry into the APMA Worldwide Awards - The Globes – to be held in the United States in September this year.
“This is our best ever performance at the APMA Star Awards and a strong testament to our ability to create powerful ideas that truly move people. We're very proud of our achievements which are the results of our team effort. Promotions are at the heart of our business and our ambition is to become the Agency of the Year across the board, so it's great to see that we won for a wide range of clients as well as consistently in all different disciplines,” said Todd Sampson, Chief Executive Officer, Leo Burnett Sydney.
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