July 2008
Motorola Inc., a global leader in mobile communications, launched in China the latest members of its popular PDA series – MING A1600, MING A1800 and MOTO A810. The highly-anticipated next generation MING A1600 and A1800, both of which feature stand-alone GPS and a full-package of productivity and multimedia functions, along with the chic entry-level MOTO A810 further expand Motorola’s line of PDA handsets and will continue the company’s leadership in China’s PDA handset market.
“As the next generation of our MING range, the A1600 and A1800 combine Motorola’s long heritage in the PDA market with stylish design and innovative technology, delivering a personal productivity experience that has been tailored to the needs of the busy Chinese executive,” said Ray Yam, Vice President and General Manager, Motorola Mobile Devices, China. “The A810, meanwhile, adds new energy and style to Motorola’s PDA series - it is ideal for those young professionals who are looking to work hard and play hard, thanks to the multi-functional and fully-featured set of tools we have included.”
From the world’s first pen-based PDA, the Motorola A6188, to the breakthrough MING, and now today’s A1600, A1800 and A810, Motorola’s PDA devices were conceived, designed, developed, and manufactured here in China. So far, more than eight million Motorola pen-based PDA handsets have been sold in China.
Adopting the unique MING design language, MING A1600 and A1800 feature MING’s distinctive signature transparent flip cover, while inside their sleek and compact bodies lie a powerful package that includes stand-alone GPS, Motorola’s industry-leading smart handwriting technology and a wide range of productivity tools. The A1600 is also equipped with a 3.2 megapixel camera with auto-focus and panorama capability and a camera scan talking dictionary, while the A1800 supports CDMA/GSM dual-mode dual standby, integrated incoming call/SMS firewall and a 3.0 megapixel auto-focus camera.
Meanwhile, with its stylish candy bar design, smart handwriting technology, and a full suite of productivity tools and entertainment features – all at an affordable price – MOTO A810 is the ideal choice for young professionals.
“Designed specifically to reflect the Chinese preference for writing characters by hand, our pen-based PDA series has met with incredible success in China,” added Yam. “As one of the first multi-national companies to invest in China, Motorola has always been committed to providing Chinese consumers with pioneering technologies and innovative products.”
Next Generation MING
The original MING A1200 was an immediate hit after its launch in China in early 2006. Achieving unprecedented success and breaking all PDA market records, MING is still one of the best selling handsets in China with more than three million units sold in the country.
The latest in the MING series, the A1600 and A1800 both naturally have the “MING” look, but designers also added new and enhanced GPS, smart handwriting technology, business and multimedia functions to meet the exacting needs of Chinese executives, helping them stay in touch – and in charge.
In a country where cities are growing and changing by the day, knowing where one is and where one is going is becoming a greater challenge. With advanced stand-alone touch-screen GPS, both MING A1600 and A1800 can help the user find his next destination with ease, supporting both independent satellite positioning and GPS positioning. The two devices also can position and navigate independently like a specialized GPS device without mobile network support.
Even when one don’t know the exact address, the A1600 can help one find the destination by sending an MMS of landmark buildings. For convenience, both the A1600 and A1800 come with a 1GB MicroSD card pre-loaded with the latest electronic maps of the Chinese mainland (not including Hong Kong, Macau and Taiwan). Motorola will even offer a free one-time upgrade of the electronic maps on the A1800, to ensure one being kept up-to-date, while owners of the A1600 can also take advantage of this upgrade for a small fee.
Equipped with Motorola’s industry-leading Chinese handwriting recognition and input technology, MING A1600 and A1800 support rapid cursive Chinese handwriting input. With smart learning (A1600 only), prediction and memory capabilities, they can learn and remember the writing habits and increase the input speed. The large 2.4” touch screens also provides a clear and comfortable writing experience.
Placing a powerful business assistant right in the palm of one's hand, MING A1600 and A1800 also offer a suite of mobile business applications, including email, Internet access (A1600 only), a business card reader, Kingsoft translation software, and a Office document reader.
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