July 2008
In an expansion move, Anne Wagner and Richard Vogt have joined Ipsos Mendelsohn in the newly-created posts of Vice President/Business Development, it was announced today by Bob Shullman, President.
Wagner comes to Ipsos Mendelsohn from Mediamark Research & Intelligence (MRI), where she served as Senior National Accounts Manager for the past 11 years. In her new capacity, she will be working with agencies and advertisers in a business development role. Her more than 20 years in the industry include advertising account management at American Demographics and National Audubon Society.
Vogt joins the company from his former post as Vice President/Advertising Research at TV Guide, where his responsibilities included managing all research needs for the world's largest weekly magazine and companion website, and servicing the diverse needs of advertiser sales, corporate, editorial, marketing, circulation and public relations. His prime focus at Ipsos Mendelsohn will be business development in the TV, mobile phones and desktops/laptops categories. His 30+ years in the industry include similar research management roles at Bates USA, Seltel, McCann-Erickson, Carsey-Werner and ABC Television Network.
"With Anne Wagner and Richard Vogt now on board," stated Shullman, "we are sending a clear signal to the industry that Ipsos Mendelsohn is firmly committed to expanding into all facets of media research as they impact agencies, advertisers and the media alike."
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