July 2008
Following a five-way pitch that included Miles Calcraft Briginshaw Duffy, McCann Erickson, CHI partners and AMV BBDO, Leo Burnett has scooped the £27 million business for the UK’s second largest home improvement retailer Homebase.
Ajay Kavan, Marketing & Strategy Director of Homebase, said “We were very impressed by the team at Leo Burnett and by the quality of the creative work they have developed. We look forward to working in partnership with them as we continue to strengthen our customer proposition and make significant improvements in how we communicate with our customers”.
Said Andrew Edwards, Group CEO of Leo Burnett London, “this win coupled with the recent SAB Miller win has really invigorated the agency and re-positioned it to consultants and industry media as the one to watch in 08.”
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