EVENT ANNOUNCEMENT


Las Vegas
Nevada, USA

25-26 September 2008

Organizations worldwide are struggling to transform themselves in a world turned upside down. Confronted with the speed of decision making, technological and global competitiveness, merging and acquiring, organizations are rethinking their processes and alliances, sometimes creating their global business from the ground up.

The transformation required will take more than the quick fix of one-time cost savings from downsizing and payroll cuts. Creating comparative advantage will require, not only reengineering, but also a reimagineering of what organizations are trying to do and how they might best accomplish these ends. It will require breakthrough thinking, leadership, and design management—skills that design professionals are uniquely qualified to deliver.

This seminar will introduce design professionals to organizational concepts and theory, and provide tools to gain influence in one's organization.

What you will learn:

How designers can more effectively engage the strategic conversation in their organizations.

Tools to translate design thinking into strategic organizational thinking.

The factors that influence the success of teams and how to build a strategic management team.

How organizational strategy is influenced by individual differences and management styles.

The use of organizational diagnosis and needs analysis as a first step in organizational development.

The range of major change intervention techniques and how to apply them.

How designers can help shape innovative organizational processes and products for a sustainable and livable future.

Who should attend:

Design professionals interested in becoming strategic colleagues and who want to influence the strategic management process in their organizations. It does not presume or require prior strategic management experience.

The program is designed to provide “hands on” experience in the design and management of organizational change, as well as a basic understanding of the organizational theory underlying organization development.

How you will benefit:

Learn how to make a case for the strategic value of design, how to leverage design to meet marketplace needs, and how to combine design thinking with strategic thinking and language.


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