The scenographic design of space and atmosphere is a fundamental element for stimulating personal experiences. Fair stand design has become increasingly important and designers are playing an essential role in visualising the identity of brands into captivating corporate presentations.
Grand Stand II presents current developments in fair stand design in a double volume publication. The nearly 200 show-stopping presentations featured in this book are strikingly successful examples ranging from stands occupying cosy corners to those spanning supersized spaces, all designed and built within the past three years.
Volume 1 concentrates on small-scale stands – less than 500 square metres – and presents examples of remarkable atmospheric design solutions created within challenging spatial limitations. Volume 2 focuses on show-stopping large-scale stands with amazing temporary structures crafted to highlight the products and services of internationally renowned brands and companies.
Every stand design is accompanied by stunning images, in-depth descriptions, company profiles, and information that include names, locations, materials and other relevant details. They are also categorized according to theme: interior and architectural products, automotive, electronics, services, food, fashion and beauty and retail.
Packaged in a luxurious hard slipcase Grand Stand II is the definitive publication on contemporary stand design worldwide deserving a permanent place in the bookcase of every designer, builder, brand manager or individual with an interest in the elusive environments of trade fair stands.
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