July 2008
Thai designers, both veteran and up-and-coming, are putting all their efforts into their presentations for the Bangkok International Fashion Fair U Bangkok International Leather Fair 2008 (BIFF&BIL 2008) which is being organized by the Department of Export Promotion, Ministry of Commerce, from August 27-31, 2008 at BITEC Bangna.
The event is expected to showcase the potential of Thailand’s fashion industry and design creativity. Not only will the leading fashion and leatherwear designers and manufacturers, as well as all fashion-related knowledge centres be represented, one of the highlights of the fair will be a fashion presentation during from Thailand’s best designers, both the stalwarts of the industry as well as the new wave designers who will flair their latest collections’ fantasy on fashion runways from 27-29 August 2008.
In addition, there will be fashion shows in the street wear style by the Bobae Market group, Siam Square group, Chatuchak group, as well as resort wear to add colour to the event.
As the creative producer and fashion show organizer for the event, Sombatsara Teerasaroch, or Tue, remarked, “We have selected the highlights of each brand to present so that the buyers will be aware of the design potential of the Thai fashion industry. Today, Thai manufacturers stress quality in production, as well as modern, stylish looks. We are well on par with international brands. That gives us the confidence to step into the international arena, and a clear goal with which to market the products.”
The fashion presentations are divided into different groups, from the Super Designers comprising Thailand’s leading brands like Kai, Greyhound and Senada; the Next group that has received support from the Department of Export Promotion such as the street wear manufacturers including Bobae Market group, Siam Square group, Chatuchak group. As for the Design Circle, this is another unit comprising those in fashion-related fields such as silk screen artists and graphic artists.
The Resort Wear group features children’s fashion manufacturers, shoes and handbags as well as swimsuits. These form a bulk of the total export, with quality that is of international standard.
Last, but not least, is the Bangkok Smith group, a new wave group of young designers in the field of fashion jewellery and accessories.
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