August 2008
A great speaker lineup has been prepared for the upcoming Icograda Design Week Torino 2008, taking place from 13-19 October 2008. Below are just two of the 16 industry leaders who will be presenting at the International Conference.
Andrew Blauvelt: Towards Relational Design
A third wave of design follows and departs from twentieth-century experiments in both form and content, which have traditionally defined the spheres of avant-garde practice. However, the new practices of relational design include performative, pragmatic, programmatic, process-oriented, open-ended, experiential, and participatory aspects. Paralleling developments in contemporary art, this new phase is preoccupied with design's effects, extending beyond the design object, the rhetorical logic of "problem-solving," and the "authorship" of designers.
About Andrew
Andrew Blauvelt is Design Director and Curator at the Walker Art Center in Minneapolis. Since 1998 he has provided creative direction for the Walker's innovative design identity across various media platforms and public spaces, oversees its publications program and design studio, and curates design-related exhibitions and programs.
A practicing graphic designer for more than twenty years, he is the recipient of more than 100 design awards. His work has been exhibited and published widely in the United States, Europe, and Japan.
Blauvelt writes about design and culture for various publications and has lectured extensively in the United States and abroad. He is a contributing writer for the blog designobserver.com. A former professor, his research continues to focus on the application of cultural and critical theory to design. Blauvelt is an elected member of the Alliance Graphique Internationale (AGI).
Thomas Castro (LUST) : Generation Random
There has been much discussion lately about the role of design in this 'post-post-modern' age. The position of the designer has been defined for a long time: we are the producers of structured communicative visual forms and identities - stimulating our society's signs and symbols to new interpretations. This view of the designer's role is not necessarily defunct - it is just shortsighted in light of recent developments in our culture. This paradigm shift can be simply described as previous linear models being replaced by non-hierarchical ones.
Nowadays everyone is a possible node for the broadcast and consumption of information, editorship lies not in the old hierarchical structures of information but in the hands of the consumer. It is the task of designers today to create the conditions and parameters and give the reader the freedom to react and add. Marshall McLuhan once said that the medium is the message but now that makes way for the content is the medium.
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