August 2008
Kodak speakers will share their expertise on implementing effective TransPromo strategies, industry trends, and recent market developments at the 2008 TransPromo Summit on Aug. 13-14 in New York City.
Ron Gilboa, Director, Current Marketing & Operations, Kodak’s Graphic Communications Group (GCG), will join other industry executives for the keynote panel “Recent Hardware Announcements and Their Impact on Your Business.” The session will address how new solutions in the TransPromo arena enable new applications and growth.
Pat McGrew, EDP, Transaction & Data Center Segment Evangelist, Kodak’s GCG, will share her expertise on how to successfully develop and implement a TransPromo campaign. McGrew will discuss new requirements for content creation, document composition, printing and mailing in a session co-presented with Kodak customer Konrad Rochalski, CEO of Inforsys of Poland. Vicky Young, National Business Colour & DM Manager for Kodak customer Salmat BusinessForce, is presenting in two sessions using case studies to discuss their road to successful TransPromo.
“TransPromo is the hot topic, but the question everyone has is ‘How do you do it?’” said McGrew. “My presentation, and those of our customers, focus on the journey from the decision to create integrated customer communication using TransPromo techniques to the final execution of a financially successful program.”
Jennifer Pennington, Paper Scientist, Inkjet Printing Solutions, Kodak’s GCG, will address “Taking Stock in High Speed Color Applications.” The session will further explore the advances in paper manufacturing technology that are designed to optimize results for the process color printing in high speed production inkjet environments.
The TransPromo Summit, produced by InfoTrends, brings together vendors, print service providers, and users for two days of information sharing and peer to peer networking. The event provides attendees with strategies, techniques, and tools for fusing the traditional transaction document with marketing messages to enhance customer communications, improve customer retention and increase revenue.
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