Time Warner Building
New York
22 September 2008
Last year's block-buster workshop on “Influencers” was attended by over 600 people during the 2007 Advertising Week in New York City. This year we present an industry-transforming workshop on “Listening.” Listening to the millions of naturally occurring conversations that happen daily about brands and using these real-time insights to influence marketing decisions.
How do the best “listeners” do it? How do you know that you can act on what you hear with confidence? Last year’s acclaimed moderator, Jonathan Carson, co-founder of Nielsen BuzzMetrics, will moderate this two and a half hour workshop featuring tool kits, best practices and case histories from marketers who are leading edge listeners.
Dress Attire:
Attire for the conference is business casual. Suits and ties are not required. You may wish to bring a jacket or sweater, as corporate facilities are sometimes chilly.
Due to security at the Time Warner Building, please allow yourself extra time to have all bags scanned and identification checked.
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