August 2008
Havaianas to Make a Splash at the Tents during Mercedes-Benz Fashion Week with "Make Your Own Havaianas" Booth and Rosa Cha Partnership
New York, NY, August 26, 2008 – Havaianas, "the best rubber sandals in the world," is adding a touch of Brazilian flair to New York City for the second year in a row with their participation in Mercedes-Benz Fashion Week. Havaianas will be on site at the Lobby Tent in Bryant Park with their "Make Your Own Havaianas" booth. In addition, Havaianas will sponsor the Rosa Cha fashion show and after party to celebrate the launch of a limited edition sandal collaboration with the brand.
Elaine Sugimura, President of Alpargatas USA, "In building our global lifestyle brand, New York and its focus on fashion leadership is the place to be. We are excited to debut new product and design innovations for industry leaders and influencers."
"Make Your Own Havaianas" Booth in the Lobby Tent
In between shows and presentations, event attendees are invited to stop by the Havaianas booth in the Lobby Tent to customize a pair of special Mercedes-Benz Fashion Week Havaianas. The limited edition sandals, inspired by the New York City skyline, can be personalized by matching a variety of foot beds to vibrant straps in either silver, black, navy, white, gold and metallic's. As in years past, the Havaianas booth is a main attraction at the Tents and a "must see" during Fashion Week and this year is no exception; the booth will be covered in crisp white décor, and sleek furniture. The Havaianas booth will be open September 5th-12th at various times throughout the week.
Rosa Cha Partnership
Havaianas and Rosa Cha form the perfect partnership this season through a collaboration that is inspired by their shared Brazilian heritage and all things Brazilian – bright colors and innovative patterns. For the first time, Havaianas and Rosa Cha are teaming up for an initiative that caters to both the female body and feet – a special Rosa Cha bikini with Havaianas sandals to match. The bikini and sandals will be a part of the Rosa Cha Spring 2009 runway show at Bryant Park, as well as at the after party at 1OAK, on September 6th. The Havaianas/Rosa Cha limited editions will be available on www.havaianasus.com and Rosa Cha store in New York City.
"We are very excited about this partnership," says Glen Lagerstrom, EVP of Alpargatas USA, "It highlights the best of both brands- stylish, colorful products that let you look and feel great!"
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